Golf has been one of the most popular leisure activities around the world for all age groups for quite some time now. It is a game as well as a social event that draws together people from various walks of life for enjoyable, low impact physical activity. Golf is a sport that the novice and […]
A golf club is certainly a unique business. On the one hand, there is a steady stream of customers to be targeted, and it is an activity that is appealing to individuals from all ages and demographic groups. On the other hand, it is a complex enterprise that requires a great deal of planning and […]
There are numerous reasons why you might need the assistance of a consultant within a business, particularly one as comprehensive and extensive as a golf course. Perhaps you are thinking about purchasing or building a new golf course, and you need assistance in deciding on the proper location and other specifications. Maybe you have an […]
Who Answers Your Phones? The Art of Selling Golf Over The Phone It amazes me how little time, effort, and is spent on training staff members who are responsible for handling the first point of contact with customers. Granted, this is true in most businesses today, however, it is extremely prevalent in the Golf Industry. […]
To Use or Not to Use? For that is the question…Part One Seems to be the hottest topic in the Golf Business, to use Golf Now or not to use them… Having various complexities and moving parts I decided to break up in several posts. I am starting with my thoughts on whether you should […]
What’s the difference between promotion and discount? Promotions are short term, well thought out offers that use value, benefit statements and sizzle along with financial savings to promote your products and services. Promotions create immediate demand and long-term product branding. Discounting is simply reducing price, and possibly devaluing your product in hopes to make […]
Yielding Rates. Dynamic Pricing, Demand-Based Initiatives… A lot of big words but no real strategy, especially in the Golf Business. I’m guilty. I’ve used those fancy words above, and I am sure I will again. Unfortunately, just dabbling in these practices with no real strategy on how combine or blend Pricing, Packaging and Promotions […]
Golf Course Managers Three Types of Golf Course Managers/Leaders, Which one are you? What type do you have managing your property? There are three types of managers/leaders/coaches: Duds Difference Makers Needle Movers What’s the difference in the three types of Golf Course Managers? Duds We have all seen them, worked for them or maybe even […]
Check out the article that Golf Now Business wrote about Paradigm Golf Group. They interviewed Joe D and Mikey D to gain insight on how the Paradigm approach is unique and profitable. Click Here to read the entire article Paradigm Golf Group breaks with convention to deliver uncommon results Written By: Golf Now Golf loves its […]
