It’s obvious that the Golf Business has changed forever. Customers’ buying patterns, interest level, and expectations are much different than they were five and especially ten years ago. So the question is:

“What do we do to gain market share, increase profit and thrive…not just survive?"

The unfortunate truth is that many golf courses will not make it. The number one reason is what we call the "Dreaded Slippery Slope":

This is the "Dreaded Slippery Slope". Traditional golf course management companies cannot fix the problem because they are the problem. Old, stale and stiff policies and procedures will not make happy customers, motivate your team, and definitely not increase your bottom line. You need to Shift The Vibe & Increase The Bottom Line…

Shifting the Vibe is a Paradigm Process that uses innovation, motivation and real strategy to acquire customers, create fun and friendly culture and separate your property from its competitors.

Paradigm is different. Our approach is by no means “revolutionary” but is unique to the golf business. Paradigm is prepared to enter into a short-term training, consulting or a simplified management arrangement whereby compensation to the manager is agreed upon a lower monthly fee combined with a performance-based incentive. In other words, a good portion of the management fee is directly related to revenue and profit results, providing the golf course owner with the option to terminate golf club management services in exchange for only reasonable notice instead of the requirement to pay exit fees as a reward for failure to perform – imagine that!

We are now able to effectively track the effectiveness of all marketing endeavors which means that you no longer have to guess what’s working and what’s not; you no longer have to change for the sake of change; you no longer have to have the uncertainty behind the statement, “It seems like that campaign stirredup some business.”