Golf Course Financial Success & How To Achieve It!!!
It starts with a Plan, or even Better, a Playbook
The Paradigm Playbook is a proven and highly successful customized playbook that will be essential key in accomplishing the following objectives:
• Maximize the properties financial performance- With the implementation of the following proven sales and service strategies. The following Plays (strategies) will teach the team the skills and importance of every guest interaction and how to increase closing percentage with incoming calls, upsell into courses Play Programs, food and beverage outlets, golf shop merchandise along with other applicable profit centers.
Recommended Paradigm Plays; 5 G’s of Successfully Selling More Golf combined with the Almighty Counter Conversion and Turbo Sales will lead to increased revenue, better service and motivated team.
• Shift the culture, marketing and experience to be more fun, upbeat and entrepreneurial vs. traditional. With this shift in strategy, your property will gain market share and build loyalty with your customers. Traditional golf marketing and operational practices are dead, forever. Buying patterns and guest expectations have shifted, so don’t wait too long to shift your culture.
Recommended Paradigm Plays; Marketing Makeover, P-Cubed (Profitable Play Programs), 7 A’s of Mastering Golf Now, BYOM and more.
• Re-energize the team with fresh idea’s through collaboration, training and recognition. Let’s be honest, the golf business is not known for great compensation plans, especially with the front line team (the ones that spend most time with your customers). So why not offer incentive based on their production? When we develop the most profitable and customer friendly play programs along with other performance matrix, why not incentivize and recognize your top performers. Just showing up and wearing your name tag is not good enough anymore. Creating friendly competition while setting individual/team goals along with a fun work environment are paramount to your properties success.
Recommend Paradigm Plays: Top Dawg, BYOM, Almighty Counter Conversion and Turbo Sales
Most Popular Paradigm Golf Course Management Articles
Yielding Rates. Dynamic Pricing, Demand-Based Initiatives… A lot of big words but no real strategy, especially in the Golf Business. I’m guilty. I’ve used those fancy words above, and I am sure I will again. Unfortunatel...Read More »
What's the difference between promotion and discount?Promotions are short term, well thought out offers that use value, benefit statements and sizzle along with financial savings to promote your products and services. Promotions...Read More »
To Use or Not to Use? For that is the question...Part One Seems to be the hottest topic in the Golf Business, to use Golf Now or not to use them... Having various complexities and moving parts I decided to break up in several p...Read More »
Who Answers Your Phones? The Art of Selling Golf Over The Phone It amazes me how little time, effort, and is spent on training staff members who are responsible for handling the first point of contact with customers. Granted, thi...Read More »